MLB | All Star Week Hospitality Lounges

Tom Bercu Presents designs and produces custom hospitality lounges for Major League Baseball’s All-Star Week, creating unique experiences that align with each host city’s theme and atmosphere.

Category

Hospitality and Branding

Client

MLB

Location

Dallas, Cleveland, Los Angeles, Seattle
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Major League Baseball All-Star Week Hospitality Lounges

Overview


For nearly a decade, Tom Bercu Presents has partnered with Major League Baseball to design and produce hospitality lounges for All-Star Week. Each year brings a new host city and a new opportunity to create spaces that reflect local culture while offering MLB’s signature blend of branding, style, and comfort. Past locations include Miami, Washington D.C., Cleveland, Los Angeles, Seattle, Dallas, and Atlanta.

The Challenge


Because All-Star Week moves to a different city every year, the design and execution process is never the same. Each host city has its own unique atmosphere, venues, and audience expectations. The challenge lies in aligning décor, branding, and food and beverage with the city’s personality while ensuring the experience feels fresh, functional, and memorable.

The Approach


Tom Bercu Presents works closely with trusted partners to tailor every detail of each lounge. From theming to attendee flow, the design reflects the host city while serving the specific needs of MLB’s VIPs and guests. By focusing on both aesthetic and practical elements, the lounges deliver a premium yet comfortable environment.

Execution


Each lounge welcomed a portion of the 600 total guests, spread across 15 lounges. The design balanced décor, branding, and amenities to create inviting, comfortable environments. From custom furnishings and locally inspired details to thoughtful layout planning, each space was tailored to impress while ensuring guests felt relaxed and engaged.

Results & Impact


Year after year, MLB and its partners are thrilled with the hospitality environments Tom Bercu Presents delivers. The 2026 All-Star Week will mark the 8th consecutive year of collaboration, underscoring the trust and satisfaction built through consistent creativity and execution.

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