Tom Bercu Presents transformed a Topanga Canyon property into a two-day private festival, delivering a modern Grateful Dead-inspired hospitality experience for over 1,100 guests.
In 2021, Tom Bercu Presents produced a private hospitality event in Topanga Canyon, CA for over 1,100 guests. The two-day celebration was designed as a modern take on a Grateful Dead concert, combining vibrant tie-dye design, live entertainment, and interactive experiences.
The client wanted an environment that felt like a modern-day Grateful Dead festival while serving two different audiences: clients on Day 1 and friends and family on Day 2. The location presented unique challenges, as the event was staged in an open field on private property—meaning every structure, element, and amenity had to be built from the ground up. The event also marked a return to live gatherings after nearly two years, requiring careful planning to be fully COVID-compliant while still delivering a high-energy festival atmosphere.
Drawing inspiration from decades of Grateful Dead memorabilia, the team created a custom logo and tie-dye pattern as the foundation for the event’s branding. Modern white furniture provided balance, while bold graphics, colorful pillows, florals, and even custom tie-dye carpeting set the tone. Interactive activities such as flower crown making, spin art, tie-dye stations, and games enhanced guest engagement. Every detail reinforced the theme, right down to tie-dye inspired marshmallow treats.
The property was completely transformed into a festival space for 1,100 guests. For those familiar with the location, the transformation of an open field into a vibrant, immersive environment was a dramatic “wow” moment. The atmosphere combined modern elegance with playful color, capturing the spirit of the Grateful Dead in a reimagined way.
The event was a resounding success. Guests and the client alike were thrilled, enjoying two days of live music, activities, and celebration in a safe, COVID-compliant environment. The mix of tie-dye vibrancy and modern white aesthetics created what many described as “Grateful Dead 2.1”—a streamlined, modern oasis that honored the band’s legacy while delivering a fresh, unforgettable experience.
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